I am an arts administrator based in Central Massachusetts with more than 20 years of experience transforming marketing and communications strategies and getting results that buck national trends. As a freelance marketing consultant, my goal is to put my experience to work for arts and cultural organizations throughout the New England region, helping staff who don't have the time or expertise to take on the projects that would bring their marketing to the next level. I specialize in strategy, data analysis, branding, audience research, communications, and project management. I have worked with staffs and budgets of various sizes and am keenly aware of the need to maximize limited resources in non-profit organizations. I am currently available for short-term projects.
Areas of Expertise:
Market research, Publications, Social media, Website strategy and design, Advertising, Communications / marketing planning and strategy, Digital communications, Direct mail, Donor communications
Deep expertise in these issue areas: Arts and Culture