Rena Cheskis-Gold

Demographic Perspectives, LLC

334 MCKINLEY AVE, NEW HAVEN, CT 06515 | (203) 397-1612 | Rena@demographicperspectives.com
Works in: Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island, Vermont

Last updated:
Wednesday, Jun 08, 2022

I am the founder and principal of Demographic Perspectives (DP), a demographic, market, and survey research firm based in New Haven, CT, and a certified CT women-owned business. DP helps nonprofit organizations and their consultants make data-driven decisions by providing custom research for strategy, communications, policy, and planning.  Our team of demographers design and conduct research and planning projects using interviews, focus groups, surveys, environmental scanning, population analysis and modeling, benchmarking, and market analysis. DP also conducts organizational climate assessments with a diversity, equity, and inclusion (DEI) focus, and uses empirical evidence to evaluate programs, aligning them with best practices and helping clients to make informed decisions. 

Areas of Expertise:

Donor communications, Market research

Organizational evaluation, Program evaluation, Evaluation training

Space / facilities planning

Diversity, equity, inclusion (DEI), Employee development / retention, Work / life balance

Organizational assessments, Strategic planning

Deep expertise in these issue areas: Diversity / Anti-Racism, Education (K-12), Higher Education, Housing

Past Clients:

  • Organization: Jewish Foundation of Greater New Haven
    Name: Lisa Stanger
    Description of services provided: To provide insight into donors' charitable giving priorities and their understanding of the Foundation's mission, DP conducted interviews and focus groups with members of the local Jewish community.
    Year services provided: 2018
    Contact Info: | lstanger@jewishnewhaven.org
  • Organization: CT Dept of Veteran's Affairs
    Description of services provided: Housing Study: Analytic overview of the demography of current and future CT Vet population and their specific housing needs.
    Year services provided: 2016
  • Organization: Yale University School of Public Health
    Name: Felicia Spencer
    Description of services provided: Conducted workshop to introduce office staff to effective data analysis and visualization.
    Year services provided: 2017
    Contact Info: | felicia.spencer@Yale.edu
  • Organization: Center for Israel Education, Emory University
    Name: Rich Walter
    Description of services provided: For a grant renewal, evaluated three educational programs by collecting, evaluating, and interpreting evidence from stakeholder interviews and surveys.
    Year services provided: 2019
    Contact Info: | rwalter@jewishatlanta.org

Training & Workshops:

  • Name: Everything You Need to Know About Focus Groups
    Duration: 1 hour
    Fees Negotiable: Yes
    Minimum Audience Size: 5
    Maximum Audience Size: 100
    Reference:
  • Name: Data-Driven Decision-Making for Nonprofits
    Duration: 1 hour
    Fees Negotiable: Yes
    Minimum Audience Size: 5
    Maximum Audience Size: 100
    Reference:
  • Name: Listening to Customers
    Duration: 1 hour
    Fee: $650 per session
    Fees Negotiable: Yes
    Minimum Audience Size: 5
    Maximum Audience Size: 100
    Reference:
  • Name: Building a Diversity, Equity, and Inclusion Strategy
    Duration: 2 hours
    Fees Negotiable: Yes
    Minimum Audience Size:
    Maximum Audience Size:
    Reference:

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